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Tejar Dubai launches new commercial project
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Tejar Dubai launches new commercial project

by Insight World EditorMarch 7, 2017

The Tejar Dubai entrepreneurship development programme, an initiative of the Dubai Chamber of Commerce and Industry, recently launched its 26th commercial project, RUE 71, a French-inspired pâtisserie and tearoom located within Dubai’s City Walk 2 development.

The café, which is the first commercial project to be launched this year by Tejar Dubai, offers healthy interpretations of delectable French desserts, as well as gourmet teas, coffees and juices, all served within an elegant and artistic space.

The launch was marked with an opening ceremony at the café, which was attended by H.E. Majid Saif Al Ghurair, Chairman, Dubai Chamber, H.E. Hisham Al Shirawi, 2nd Vice Chairman, Dubai Chamber, H.E. Majdi Abed, Consul General of France in Dubai, Mr. Essa Al Zaabi, Senior Vice-President, Institutional Support Sector, Dubai Chamber and General Coordinator of Tejar Dubai, and Khalifa Al Muhairi, Founder/Owner of RUE 71.

H.E. Al Ghurair explained that the launch of new business venture reflects the strong commitment of Dubai Chamber to support young Emirati entrepreneurs by helping them take their first steps into the business world and providing them access to growth opportunities.

Dubai Chamber’s chairman lauded the dedication of Tejar Dubai’s participants, and said that the launch of the project demonstrates the ability of young entrepreneurs to turn their vision and creative ideas into a reality, adding that such ventures also contribute to Dubai’s economic growth.

For his part, H.E. Al Shirawi emphasised the tremendous success that Tejar Dubai has witnessed since it was first established in 2013. A total of 26 commercial projects have been launched to date, while the programme was also opened to winners of the Dubai Smartpreneur Competition, another initiative launched by Dubai Chamber last year.

Al Muhairi said his inspiration for RUE 71 came during his time as an undergraduate student at the American University in Dubai when he was asked to a create and build a new business concept. He explained that his participation in Tejar Dubai was critical in developing his business, and he later managed to secure funding from a local bank through the programme.

He revealed his ambition to expand within the local food and beverage sector and eventually turn his company into a global restaurant chain. He also plans to encourage other young entrepreneurs in the country to pursue their goals through a new social media initiative.

Tejar Dubai provides young Emirati entrepreneurs with access to an extensive development programme, including classroom learning, on-site training, mentoring and business advice, as well as networking opportunities with local and international business leaders, and access to investment capital.

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Insight World Editor