Nielsen Report – What’s Next in Emerging Markets
For a decade, emerging markets have ignited the global economy, contributing more than 80% to its economic expansion. Today, these markets consistently perform a remarkable three to four times better than their developed market counterparts in the fast-moving consumer goods (FMCG) industry.
As a whole, emerging markets have shown consistently higher FMCG sales than developed markets in recent history. These markets will remain important investments, even as the world’s developed economies take serious steps towards recovery. These markets still have their challenges and are becoming increasingly competitive. To win, companies must evolve their strategies and tailor them for each country, if not city.
Tapping into the undiscovered opportunities in these markets requires a keen understanding of the circumstances that suggest the greatest opportunities for growth. Burgeoning population, GDP growth forecasts and income expansion, healthy dependency ratios (consisting of a young labor force/low aged population), and stable infrastructure are only part of the puzzle. Paired with Nielsen data and expert analysis, a clearer picture begins to emerge and previously unearthed opportunities rise to the top.
Nielsen report can be downloaded via the link