Interview with Adris Chakraborty
Insight World is delighted to speak to Adris Chakraborty, global entrepreneur and investor.
Adris has successfully launched a number of companies in the digital advertising, marketing, and technology space. He is the Founder and Chairman of MediaMorphosis, Parents Concern, Manhattan Tech Ventures, Manhattan Communications India, Ethnocast UK, and Exodus Media, UK.
Adris, what has made you so successful as an entrepreneur? What is your formula for success?
I feel a bit embarrassed to answer this question, as I feel I am yet to be successful and it is a long way from where I am now. I didn’t become an entrepreneur by choice, but rather by default. It happened when I lost my last job and there wasn’t any option for me other than to start looking at what I could do for myself. It’s true that I didn’t look for another job. I was really frustrated at not being able to keep my family safe and in a stable financial environment. While trying to build a business to create that stability, I forgot to look for another job. However, throughout this entire journey, if I hadn’t had my better half, Pinky (Poulami Mukherjee), to join me, I know I wouldn’t have been able to get to where I am now. So, it’s a journey for both of us, together, and we continue to cherish and enjoy every bit of it. Pinky singlehandedly built the business of Mediamorphosis, as I was busy doing other stuff.
How did you build up an entrepreneurial spirit? Do you believe you were born with it, or that you developed it?
I think that, in order to do something well, a passion has to come from your insides, whether it’s in the form of entrepreneurship or anything else. I always had thoughts about doing something on my own, but I never really knew what I wanted to do. When I was thrown in the ocean of uncertainty and started working for myself, I realized that, maybe, this is what I was meant to be doing all along. Some of the key members of our team who have been with me for a long time actually reinforced this thought in me.
What was your first business idea and what did you do with it?
Honestly speaking, there was no business idea we started with, but some media business opportunities came our way and we tried to pursue them. It all started from there.
In 2006, you founded Mediamorphosis, a full-service marketing and technology firm operating out of New York City. It has been rated among the top 10 Asian American marketing companies in the US by AD Age and among the 5000 fastest growing companies in America, by Inc.500. Can you tell us more about the services that Mediamorphosis offers to its global clients? What are the key reasons behind the company’s tremendous success?
MediaMorphosis is an advertising and technology marketing firm that works to facilitate the global needs of its clients across the fields of advertising, marketing, creative services, PR, digital services, and technology. Our team, which operates both locally and internationally, has a global understanding of the trending marketing landscape and provides our clients with solutions to meet their every need. Campaigns scale in size from large to small and range from 360-marketing campaigns to web and app development, which includes high-end technology services.
To me, the key to the success of whatever we have achieved to date is our team. Fortunately, our key team members have really been committed to growing the business and have worked passionately throughout the years. I believe you need to be lucky to get the right team members on your side to carry out your vision and to build a business successfully.
Manhattan Communications is another great success story of yours. One of the leading 360-degree digital ad agencies, Manhattan supports the marketing efforts of a range of high profile clients. What are your perspectives on digital marketing? How can companies maximize the impact of their digital marketing efforts?
Investing time on researching data and measuring analytics is the key to success in digital marketing. Because this is an ongoing and evolving technique, working on new, creative ideas regularly and integrating them with present market trends is the best way to maximize the impact of digital marketing efforts.
You started Parents Concern and have pioneered a truly innovative mobile application that serves an important mission of helping modern families stay connected. LYK is the world’s first social network that leverages state-of-the-art social, mobile, cloud, and analytics technology. What has inspired you to get into this type of business? Could you tell us more about LYK and other applications your company has developed to help members of modern families get closer?
We are in the process of building our tech services vertically, which can help our customers to accelerate their marketing initiatives and sales. That’s why our focus on vertical tech services lies in the social, mobile, cloud, and analytics spaces. This also fits with our existing advertising and marketing services we offer to our clients.
LYK is an application that brings families closer and connects “LYK-minded” people through the family link. The idea for LYK evolved from the notion that our lives are surrounded by our families, social spheres, and work. The success of Facebook and LinkedIn has demonstrated the need for friends and colleagues to connect within their specific social and work circles. However, there has never been a platform that connects family members and helps them to understand each other better and get closer. Previously, we built two applications, called itsmychild and itsmyapp. Itsmychild is for the parents to download, and itsmyapp is for the kids. Later, we realized that the children were shy about downloading itsmyapp because they worried their parents would infringe on their privacy if they downloaded it. This is because itsmychild and itsmyapp were connected. In the future, we plan to address the issues facing itsmychild and itsmyapp. For now, we want to focus all our efforts on building LYK.
What are you working on at the moment? What are your future plans?
We are currently focusing all our efforts on building LYK. LYK is an application to bring families closer. We also want to connect LYK-minded people through the app’s family link feature.
How would you define entrepreneurship?
As I mentioned earlier, entrepreneurship is something that happens from inside, or that you get into without meaning to, just through the course of everyday life. However, there is no shortcut to entrepreneurial success, and everyone has to go through the wringer; this is what shapes people into successful entrepreneurs.
What do you think it takes to succeed in business?
The two most important elements of success in business are remaining patient and staying focused.
What advice would you give to those who aspire to be successful entrepreneurs?
My advice to every aspiring entrepreneur is to learn how to remain patient and focused in their goal and to keep learning from your mistakes every day. When all else fails, improvise!