Dubai Airports launches artDXB in collaboration with Mawaheb From Beautiful People
Dubai Airports launched its artDXB initiative, which seeks to engage and entertain passengers by showcasing local and international art to the millions of passengers who travel through Dubai International every month, in collaboration with Mawaheb from Beautiful People, a Dubai-based art studio for adults with special needs.
As part of the collaboration, Dubai Airports will display works of art created by the talented artists of Mawaheb at Dubai International, bringing well-deserved recognition and acknowledgement for their creative works, while also raising awareness about the importance of providing opportunities to help them live fuller, more inclusive and rewarding lives.
The need to raise awareness is in line with a recent directive from His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the United Arab Emirates and Ruler of Dubai, who announced that people with special needs should now be known as ‘the determined ones’.
Describing artDXB and the partnership with Mawaheb as a unique initiative that combines art, culture, global travel and corporate social responsibility, Anita Mehra, Senior Vice President, Communication & Reputation at Dubai Airports, said, “Dubai Airports is committed to giving back to the community and supporting local culture and art. Launching artDXB with Mawaheb is the perfect marriage of both and we are thrilled to profile the work of these talented, local artists to our passengers.”
Wemmy de Maaker, Managing Director of Mawaheb from Beautiful People said, “The collaboration between Dubai Airports and Mawaheb is based on a long-term relationship. Together we will spread awareness about the determined ones living in the UAE and we will share their talent with the world by showcasing their beautiful art.”
The collaboration was announced at DXB’s Terminal 3 at an event which also involved the unveiling of the first artwork to be displayed at the airport – by Mawaheb’s 24-year old Emirati artist Abdullah Lutfi. The piece, which offers a fun and fanciful depiction of life inside the world’s busiest international airport, was specially commissioned by Dubai Airports and will be put up on display at Concourse C. In the coming months, other student artists of Mawaheb will be featured as part of the artDXB display in the concourse.