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Interview and Opinion
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March 5, 2018

Contemporary and Beneficial Uses of Big Data

 Written by Rabih Soueidi, Managing Partner of  Sapience Consultancy

Historically data has been generated manually by people; for example, an interviewer filling a questionnaire with the respondent or an employee entering data into computer system. When the internet started to evolve, the data generation shifted to the users resulting in a sudden increase of the amount of data being produced on a daily basis. An example of data generated by users is the use of mobile and social media.  Now devices are generating data everywhere around us, from sensors that monitor traffic to beacons that track visitations in retail stores, to satellites, cameras, and [...]

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February 13, 2018

Aloma Fit – Interview with Muhammad Shiha

Insight World is delighted to speak to Muhammad Shiha, Co-Founder and CEO at Aloma Fit.

Muhammad Shiha, Co-Founder and CEO at Aloma Fit

Muhammad, please tell us about yourself and your role at Aloma Fit.

I am an entrepreneur who loves to expand on new and sophisticated ideas. For more than ten years in this region, I was involved in different types of projects and was able to help companies progress and grow larger. Doing business is what I like to do and it is what I do best. Aloma Fit is the product of a shared dream and joint efforts with my partner and co-founder Salma Zalkha. My role at Aloma Fit involves strategic planning and [...]

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February 2, 2018

Risk Management and Cybersecurity

Written by Rabih Soueidi, Managing Partner of  Sapience Consultancy

Organizations are challenged to find a proper balance between alleviating risk and allocating an adequate investment on risk management. It is always better if managers and IT professionals identify threats before they occur and try to entirely avoid them. Nevertheless, in case of occurrence, managers have to be proactive in controlling risks before they become serious problems.

Establishing measures in minimizing the impact of threats if they occur helps in preventing their reoccurrence. But trying to avoid or manage all threats at the same time is a costly and difficult task. Therefore, the risk [...]

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January 29, 2018

Why Marketing Leaders Must Take Action to Manage Digital Risk and Protect their Brand By Dan Lowden, Chief Marketing Officer, Digital Shadows

By Dan Lowden, Chief Marketing Officer, Digital Shadows

I am one of you. I have been in the marketing field for more than 20 years and have seen unimaginable technology shifts that have made the world a more connected and efficient digital machine. We can now engage digitally with consumers around the globe on so many screens (watch, mobile, tablet, laptop, desktop, TV, automobile, etc), at any place and at any time. The companies we work for have greatly benefited from this new digital age. We now have data everywhere, including customers, employees, and third party data on all kinds of devices, on premise and in the cloud. Combine these two digital shifts and we have an [...]

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January 17, 2018

Top 5 Game Changers for 2018

By David Meads, Vice President – Middle East & Africa, Cisco

I am fortunate in my role to have the opportunity of speaking with some of the best Chief Information, Technology, Security and Digital Officers in our region – many of whom are trailblazers leading the charge to redefine their businesses and industries during a time of unprecedented change.

Many of the conversations I have revolve around how they can use technology to do amazing things that we could barely imagine only a few years ago. As the new year kicks off, I am particularly excited to see how quickly things will start to come together as 2018 is already shaping up to be a year in which [...]

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January 8, 2018

Why “Have a Safe Trip” is Taking on Greater Meaning

By Alastair Paterson, CEO and Co-Founder, Digital Shadows

Have a safe trip! Typically, when we wish someone well before they leave on a journey we are referring to their physical safety while in transit. But, increasingly, there’s another consideration – their online security.

Over the past year, compromises of payment card data from Point-of-Sale (POS) systems, network intrusions against third-party suppliers, and cyber espionage campaigns against visitors using hotel Wi-Fi networks have plagued the travel and hospitality industries. In the spirit of “forewarned is forearmed,” let’s take a closer look at some of the most notable examples of each of these types of [...]

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January 4, 2018

Where machines could replace humans

Written by Emanuela Lertora

Your smartphone and computer are likely to be using Siri, Cortana, or Google Now. These are personal AI assistants that interpret what you are saying and provide solutions. Other applications of AI that surround us are search engines, image recognition (e.g. Google Goggles), spam filters, online help bots, telephone bots, and online ad targeting.

At the high profile end of the spectrum there are also examples like Google’s Driverless Cars, and the recent Go competition between Korean Grandmaster Lee Sedol and Google’s AlphaGo (won by the bot).

Automated Journalism

AP (Associated Press) has been using automation to increase [...]

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January 4, 2018

Automation & Machine Learning for the Market Research Industry

Written by Emanuela Lertora

The benefits of automation is a short list, but it contains some very important items nonetheless. The most widely agreed element is ‘doing more, faster, with less’ (fewer people and/or less money).

Where is Automation Heading?

The crowd shared their short to medium-term aspirations for automation. Key opportunities were:

• Integrating a picture of the customer, with data coming from many sources, being stored in an accessible format, and interrogated with automated tools.

• Increasing the ability of skilled staff to conduct more research and spend more time on insight – they will spend less time on admin, repetition, and [...]

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