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October 23, 2018

Why is design thinking different than other methodologies?

By Claire Vincent, Founder & CEO of MENA Creation

So you’ve heard about Design Thinking – but why are companies and their CEO’s so excited about it?

Here are three reasons why it’s so different and such an important new method of sustainably growing your business.

*Design Thinking is a more efficient PROBLEM-SOLVING methodology. It aims to look at things DIFFERENTLY, and it is suited to solve problems with more complexity.


The entire process starts by placing human beings at the center and builds out from there. People are unique, and this approach takes this into account.

*It is [...]

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September 25, 2018

Logistics Must Adapt to New Age Digital Technologies to Transform the ‘Digitally-Empowered’ Customer Experience

By Kushal Nahata, Co-founder & CEO, FarEye

Today’s customers are digitally connected, engaged and influenced. The phenomenon of the e-commerce industry has grown beyond comprehension in terms of volume, scale, markets and countries. With shopping online and at retail stores at the same time becoming a reality coupled with devices connecting every aspect of consumers’ lives, the shift is making way for the tidal wave of industry transition in the Middle East.

This has given a push to the e-commerce markets, a 246.15% increase in worldwide ecommerce sales, from $1.3 trillion in 2014 to $4.5 trillion in 2021. That’s a nearly threefold lift in online revenue. To [...]

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September 11, 2018

Building and securing 5G networks of tomorrow

Written by Ali Amer, Managing Director, Global Service Provider Sales, Cisco Middle East and Africa

Every new generation of carrier technologies has brought forward new business and consumer use cases. The release of 3G rolled in wireless mobile data communication, while the release of 4G brought in IP wireless data communication. Both combined have made ecommerce, video, gaming, social media, an every-day routine on smartphones and mobile phones.

In essence 3G and 4G networks enabled mobile broadband for business and consumers. As part of this growth: the world is now mobile; there is huge growth in network access; digitization has become a reality leading to emergence [...]

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August 14, 2018

Five digital transformation lessons retailers can learn from the Tour de France

By Raj Mistry, Group Director, Retail – Dimension Data

The Tour de France is the biggest cycling race in the world, attracting 12 million TV viewers for each of its 21 stages, and 6.5 million digital fans from across 190 countries. It is a testament to the benefits of digital transformation that a sporting event more than 100 years old can keep innovating and pushing the boundaries of the digital fan experience. This unwavering obsession to continually improve products and services is very relevant and timely for a hard-hit retail sector struggling to grow – especially for the bricks and mortar stores.

Data is the key to unlocking new audiences

Data [...]

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July 12, 2018

Something Phishy: How to Identify and Avoid Phishing Scams

By Harish Chib, Vice President, Middle East & Africa, Sophos

Phishing is one of the most common attack vectors for hackers who exploit end-user behavior as the weakest link in an organizations cyber-defense. For years, criminals have disguised attacks in emails and today we see phishing emails as a primary delivery method for ransomware payloads. Phishing emails have led to massive data exposures, which caused major reputational and financial damage in the private and public sector over the last few years. As cybercriminals continue to prey on employees through their technology, they are always taking measures to be one step ahead. In an organization all it takes is one [...]

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March 5, 2018

Contemporary and Beneficial Uses of Big Data

 Written by Rabih Soueidi, Managing Partner of  Sapience Consultancy

Historically data has been generated manually by people; for example, an interviewer filling a questionnaire with the respondent or an employee entering data into computer system. When the internet started to evolve, the data generation shifted to the users resulting in a sudden increase of the amount of data being produced on a daily basis. An example of data generated by users is the use of mobile and social media.  Now devices are generating data everywhere around us, from sensors that monitor traffic to beacons that track visitations in retail stores, to satellites, cameras, and [...]

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February 13, 2018

Aloma Fit – Interview with Muhammad Shiha

Insight World is delighted to speak to Muhammad Shiha, Co-Founder and CEO at Aloma Fit.

Muhammad Shiha, Co-Founder and CEO at Aloma Fit

Muhammad, please tell us about yourself and your role at Aloma Fit.

I am an entrepreneur who loves to expand on new and sophisticated ideas. For more than ten years in this region, I was involved in different types of projects and was able to help companies progress and grow larger. Doing business is what I like to do and it is what I do best. Aloma Fit is the product of a shared dream and joint efforts with my partner and co-founder Salma Zalkha. My role at Aloma Fit involves strategic planning and [...]

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February 2, 2018

Risk Management and Cybersecurity

Written by Rabih Soueidi, Managing Partner of  Sapience Consultancy

Organizations are challenged to find a proper balance between alleviating risk and allocating an adequate investment on risk management. It is always better if managers and IT professionals identify threats before they occur and try to entirely avoid them. Nevertheless, in case of occurrence, managers have to be proactive in controlling risks before they become serious problems.

Establishing measures in minimizing the impact of threats if they occur helps in preventing their reoccurrence. But trying to avoid or manage all threats at the same time is a costly and difficult task. Therefore, the risk [...]

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