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Interview and Opinion
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July 25, 2017

Know Where to Find Your Digital Risk

By Alastair Paterson, CEO and Co-Founder, Digital Shadows


Approximately 250 years ago Samuel Johnson said, “The next best thing to knowing something, is knowing where to find it.” This is quite a fitting quote from the author of A Dictionary of the English Language and equally fitting today when it comes to understanding your digital risk.

There’s a great deal of intelligence organizations can find on the deep and dark web. Credit card numbers, bank account information, patient information and intellectual property are widely known to be for sale on forums. Now some of the intelligence is more eye opening. We’re seeing W-2 forms , and employee [...]

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June 6, 2017

Exploiting Data Breaches

By Michael Marriott, Digital Shadows security expert

High profile data breaches are regularly in the news and, seemingly, businesses and are losing the battle to protect their intellectual property (IP), corporate, and customer data from the threats posed by professional cybercriminals.

It is no surprise that financial gain is the single biggest motivator for cyberattacks. The 2016 Verizon Data Breach Investigations Report highlighted that financial gain and espionage accounted for more than 89% of all data breaches they studies. Financial gain was by far the biggest single reason for [...]

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May 20, 2017

Wannacry: An Analysis of Competing Hypotheses

On 12 May 2017, as the WannaCry ransomware spread across computer networks across the world, a variety of explanations also began to worm their way through the information security community. Who was responsible for the WannaCry campaign? And what was the objective? Ransomware suggested it was the work of cybercriminals, although, given the sheer scale of infections and disruption, some commentators suspected the hand of a nation state. Despite relentless analysis from the security research community that has brought fragments of new information to the fore, no consensus has yet been reached on an attribution for the campaign.

One of the most recent theories put forward rests [...]

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April 27, 2017

How secure is your car cleaning firm?

By Alastair Paterson, CEO and Co-Founder, Digital Shadows

In today’s connected world securing your own network is simply not enough. Today your digital risk extends not only to your own servers, PCs and other devices in your offices and other locations; it also extends to your mobile workers and other staff working from home, customer sites and other remote locations. But the third, and often ignored, area of digital risk is your supply chain; companies that have access to your employee and customer information.

The risk was underlined again last week with two stories I saw – first a well-known Denver based car wash [...]

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April 23, 2017

HUMAN – interview with Rakesh Kumar

Insight World is delighted to speak to Rakesh Kumar, CEO – Human.

Rakesh Kumar

Rakesh, please tell us about yourself. Why did you chose to pursue a career in market research? Which aspects of it do you enjoy the most?

It was the power of curiosity and the ability to understand the human points were the big triggers for me to get into the industry. Whilst I always had an interest in advertising and communication, market research happened by default. Soon after my MBA, I was interviewing with Nielsen’s old business (ORG MARG) in India and they offered me a job. I decided to take it up since it was still in the realms of marketing and [...]

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April 12, 2017

When imitation is not the sincerest form of flattery

By Alastair Paterson, CEO and Co-Founder, Digital Shadows

The huge cost of cybercrime was once again graphically illustrated a few weeks ago by a story on the BBC ( of a hacker who allegedly used phishing techniques and fake websites to steal over $100m from two major U.S. companies.

According to the U.S. Department of Justice, the Lithuanian man allegedly set up a bogus company, which bore the same name as a legitimate Asian-based computer hardware manufacturer, and used the front to syphon off money from two major US companies between 2013 and 2015.

The attacker allegedly registered the bogus company in Latvia and [...]

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February 22, 2017

5 Things About MENAP You Might Like to Know

Written by John Presutti

As we prepare for the 2017 MENAP forum, I was asked to write an article about the region that would pique interest, particularly from a researcher’s perspective.   I blithely accepted this task; after all, I have been involved in conducting research across MENAP for nearly 25 years – I have seen a lot. I have done a lot. The task, however, is formidable. Collapsing the region into a tidy five letter acronym belies its scale, complexity, diversity, and historical richness. The MENAP region unfurls into more than 20 countries, a population of more than 600 Million, a culture and history that boasts accomplishments such as the cradle of [...]

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February 15, 2017

Customer Experience: The Good, Bad and Ugly Emotions Brands Provoke

Written by Greg Ellevsen

Emotion is now the number one driver of a great customer experience – outpacing ease and effectiveness – according to Forrester.

But which emotions do consumers associate with positive and negative brand experiences?  And which emotions do they associate with the brands toward which they feel the most loyal?

Customer Experience (CX) firm InMoment set out to find the answers, by sampling the opinions of 20,000 consumers and 10,000 brands across 12* countries.

Their findings indicate that brands may overestimate what consumers need to feel they’ve had a positive experience. But brands also tend to greatly underestimate the depth of [...]

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