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September 11, 2018

Spotify Deepens Relationship With Nielsen to Measure Effectiveness and Reach of Its Global Advertising Platform

Spotify and Nielsen announced an expansion of their relationship to include the adoption of Nielsen Brand Effect across Spotify in the U.S., Germany, Canada, Mexico, U.K., Spain, France, Netherlands, Japan and Australia. This will allow marketers to measure and optimize their national advertising on Spotify and gain a deeper understanding of how their ads resonate and affect brand lift with their target audience.

With the integration of Nielsen Brand Effect on Spotify, advertisers will be able to delve more closely into how their messages connect with audiences and examine the effectiveness of campaigns in raising brand awareness, perception and purchase intent. The [...]

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August 29, 2018

DAFZA Announces Strong 2018 H1 Business Results

Dubai Airport Freezone Authority (DAFZA) has announced strong business results for the first half of 2018, showing an 11% growth in the EBID in comparison with the same period of 2017 and a growth of new rental revenues by 27%. The results included a 10% increase in licensing revenues and a 31% increase in revenues from government services, resulting in a total revenue growth of 8% in comparison to 2017 H1.

The positive figures have been delivered as a result of DAFZA’s strategic plan set in early 2017, which comes in line with the ambitious objectives of the Dubai Plan 2021. One of the key elements of the plan is to support Dubai in becoming one of the most innovative and [...]

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August 25, 2018

Aimia Accepts $450m Offer for Aeroplan

Loyalty analytics company Aimia has agreed to sell its Aeroplan business to an Air-Canada led consortium which includes TD Bank, CIBC and Visa Canada Corp.

“We are pleased to see that an agreement in principle has been reached as Aeroplan members can continue to earn and redeem with confidence. This transaction, if completed, should produce the best outcome for all stakeholders, including Aeroplan Members, as it would allow for a smooth transition to Air Canada’s new loyalty program launching in 2020, safeguarding their miles and providing convenience and value for millions of Canadians,” said Calin Rovinescu, President and CEO of Air Canada, on behalf of the [...]

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August 18, 2018

Credit Card Rewards Battle Continues as Customers Seek Better Programs, J.D. Power Finds

As credit card customers drive up credit card debt to an all-time high, more of them are switching cards for a better rewards program, according to the J.D. Power 2018 Credit Card Satisfaction Study.SM The study finds that 47% of credit card customers who switched to a new card within the past 12 months did so for a better rewards program.

“Competition is fierce among credit card issuers to provide ever-richer rewards,” said Jim Miller, Senior Director of the Banking Practice at J.D. Power. “Banks are experiencing record expenses related to the increasing rate of customers redeeming their rewards. To manage profitability, some issuers have eliminated or reduced card benefits. [...]

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August 16, 2018

Redefining Convenience: New Nielsen Report Reveals Six Factors Driving UAE Consumers’ Quest For Convenience

Consumers in the UAE and around the world are displaying burgeoning demand for convenient solutions that can help simplify their lives, with busy lifestyles and rising connectivity playing an increasingly pivotal role in buying decisions, according to a new report by performance management company, Nielsen.

The Nielsen Quest for Convenience Report, which explores changing global consumer needs, highlights the rapidly growing demand for convenience in markets around the world including the UAE. One in five of UAE consumers say they seek out products which are convenient to use (22%), make their life easier (19%) and are suitable for small households (22%). Consumers are also [...]

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August 16, 2018

Confusing Airline Loyalty Programs Have Fewer Satisfied Customers, J.D. Power Finds

Roughly half of airline loyalty program members do not understand how to earn or redeem their points/miles, according to the J.D. Power 2018 Airline Loyalty Program Satisfaction Study.SM Despite this high incidence of confusion, understanding how to redeem and earn rewards are among the most powerful drivers of customer satisfaction with airline loyalty programs.

“Airlines have worked hard over the past several years to demonstrate the value of their loyalty programs, particularly to general members,” said Michael Taylor, Travel Practice Lead at J.D. Power. While those efforts are paying off in the form of improved overall satisfaction scores, airlines have a huge opportunity [...]

 
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August 14, 2018

J.D. Power And Nielsen Transform Auto Advertising With The Launch Of The Nielsen Auto Cloud

Nielsen launched the Nielsen Auto Cloud fueled by J.D. Power, a robust marketing and measurement platform that combines the power of the Nielsen Marketing Cloud with J.D. Power’s world-class car-buyer intelligence and insights. This next-generation cloud technology provides automotive advertisers, agencies and media owners direct access to audience data from Nielsen with buyer insights from J.D. Power, as well as omnichannel advertising and campaign measurement capabilities to help improve marketing performance.

For the first time, automotive marketers can target audiences and personalize their advertising messages based on a diverse set of criteria such as car features and [...]

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August 4, 2018

Gartner Says Customer Experience Pyramid Drives Loyalty, Satisfaction and Advocacy

New Research Shows Organizations How to Discover Innovative Customer Experiences that Build Stronger Relationships

Eighty one percent of customer experience (CX) leaders report they will compete mostly or entirely on CX, but less than half have established the rationale for why CX drives business outcomes, according to Gartner, Inc. The goal of CX is to meet and exceed customer expectations, but while 48 percent say their CX efforts exceed management’s expectations, just 22 percent of customer experience  leaders report their CX efforts exceed customers’ expectations.

To address this challenge, Gartner unveiled the CX Pyramid, a new methodology to test organizations’ [...]

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