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January 11, 2018

Entertainment and Navigation Features Increasingly Drive Overall Vehicle Appeal, J.D. Power Finds

Across all vehicle segments, car buyers in India are increasingly considering interior and exterior styling and vehicle performance when purchasing their new vehicle, according to the J.D. Power 2017 India Automotive Performance, Execution and Layout (APEAL) StudySM.

“Although fuel economy continues to be a key driver of overall appeal in India, new-vehicle buyers are increasingly opting for added features that enhance convenience and safety,” said Shantanu Nandi Majumdar, Director at J.D. Power. “While fuel economy is likely to remain a key reason for purchase, with increasing disposable income, some consumers may be willing to trade-off fuel economy for added performance, [...]

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January 9, 2018

Sharp growth in Saudi non-oil private sector signalled at end of 2017

December data signalled a strong end to the year for the Saudi Arabian non-oil private sector, with a sharp improvement in business conditions. Despite the rate of expansion softening fractionally in the latest survey, the pace of growth remained above the average registered throughout the year. Strong increases in both output and new orders contributed to the upturn. On the price front, input cost inflation accelerated to a 16-month high.

The survey, sponsored by Emirates NBD and produced by IHS Markit, contains original data collected from a monthly survey of business conditions in the Saudi private sector.

Commenting on the Saudi Arabia PMI® survey, Khatija Haque, [...]

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January 5, 2018

Egypt PMI falls in December, but posts highest quarterly average in over two years

The Egyptian non-oil private sector ended 2017 with a deterioration in business conditions, though the decline over the fourth quarter as a whole was the weakest in over two years. Signs of economic stability and increased capital investment plans underpinned strong business confidence during December. In terms of inflation, rates of increase in input and output prices eased and registered comfortably below their respective long-run averages. Declines in output, new orders and new foreign business contributed to the latest deterioration, however.

The survey, sponsored by Emirates NBD and produced by IHS Markit, contains original data collected from a monthly survey of business [...]

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December 9, 2017

Nielsen Shares Insights On How The New Normal In KSA Has Shaped Consumer Behavior And Consumption Patterns

The GCC is in transition as it has experienced and is still undergoing significant changes due to global economic conditions, oil price fluctuations, political events, digital disruptions and most recently the introduction of sin tax. This evolution, coupled with the upcoming VAT has affected consumer behavior, consumption patterns and the retail landscape.

In navigating this ubiquitous change, it is imperative for the market players to stay ahead of the curve and ensure that their business model is ready to compete in the market place in order to win the hearts and carts of the consumers and continue to grow.

According to Nielsen’s Shopper Trends study, 65% of Saudi [...]

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November 21, 2017

Global Brands Are Winning the Battle for Consumers’ Hearts and Minds

Consumers around the world are displaying a growing preference for global brands rather than locally manufactured products, according to a new study by performance management company Nielsen.

The annual Nielsen Global Brand-Origin Report highlights consumers’ preference for and sentiment toward products manufactured by local manufacturers versus large global/multinational brands across 34 categories. While the survey findings have pointed to a relatively balanced view across global and local brands in recent years, the latest results show consumer preference is tipping toward global brands across the majority of categories.

Preference for global brands was strongest in [...]

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November 18, 2017

Nielsen’s RMO Solutions Recognized as “Best-in-Class for HQ Analytics/Insight”

The Promotion Optimization Institute (POI) has recognized Nielsen’s suite of Revenue Management and Optimization (RMO) tools, three core capabilities within the company’s Everyday Analytics platform, as “best-in-class” solutions for refining trade promotions.

The distinction comes as part of POI’s latest TPx Vendor Panorama, which looks at two dozen companies that offer trade promotion management and optimization technologies. In it, POI writes that Nielsen’s solutions are “deep and insightful from the ‘HQ’ and strategic level for the entire plan”—an identified priority for many fast-moving consumer goods (FMCG) companies.

According to POI’s recent TPx and Retail [...]

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November 18, 2017

WHOSAY Match Adds Predictive Personality Characteristics Data From IBM Watson

WHOSAY, developer of WHOSAY Match, the leading brand affinity influencer matching platform and app for marketers, announced integration of IBM Watson predictive personality characteristics data. WHOSAY Match now analyzes millions of posts across all social platforms and leverages the IBM Watson AI and machine learning to calculate and display Influencer personal values and personality traits to assist in matching Influencers to brands.

“Finding the perfect Influencer for a branded collaboration requires unique first-party data and extensive third-party insights to understand both the brand and consumer communities,” said WHOSAY CEO Steve Ellis. “IBM Watson extensive insights [...]

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November 11, 2017

Market Insights: Downturn in the Egyptian non-oil private sector softened in October, according to Emirates NBD

The latest data indicated that the downturn in the Egyptian non-oil private sector softened in October. Contractions in output, new orders and employment all eased. Meanwhile, business confidence hit a 26-month high, signalling strong optimism towards future growth prospects, with many expecting economic stability over the coming year. Furthermore, both output and input price inflation softened.

The survey, sponsored by Emirates NBD and produced by IHS Markit, contains original data collected from a monthly survey of business conditions in the Egyptian private sector.

Commenting on the Egypt PMITM survey, Khatija Haque, Head of MENA Research at Emirates NBD, [...]

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