Quality of Advice Seen as Key Bank Differentiator, Yet Many Banks Still Miss Opportunity
In a financial services landscape littered with personal finance gurus, mobile finance apps and well-intentioned friends and family, the retail bank is still a valuable first line of financial advice on everything from quick savings tips to retirement strategies, but many banks miss this key opportunity to connect with their customers. According to the J.D. Power 2018 U.S. Retail Banking Advice Study,SM 78% of U.S. retail bank customers say they are interested in receiving financial advice or guidance from their bank. However, just 28% of retail bank customers say they receive financial [...]
For a decade, emerging markets have ignited the global economy, contributing more than 80% to its economic expansion. Today, these markets consistently perform a remarkable three to four times better than their developed market counterparts in the fast-moving consumer goods (FMCG) industry.
As a whole, emerging markets have shown consistently higher FMCG sales than developed markets in recent history. These markets will remain important investments, even as the world’s developed economies take serious steps towards recovery. These markets still have their challenges and are becoming increasingly competitive. To win, companies must evolve their strategies and tailor them for [...]
Nielsen announced a first-of-its-kind data and technology agreement with IPG Mediabrands, the media management and data arm of Interpublic Group that will greatly enhance the company’s audience discovery, activation and measurement abilities.
The integration will match millions of IPG Mediabrands’ consumer ids, housed within its Audience Management Platform (AMP), with Nielsen’s extensive TV viewing and purchase behavior insights. This includes purchase-based audience data from a robust set of anonymized frequent shopper cards in the U.S. from Nielsen Catalina Solutions, as well as NBI’s detailed transaction data from over 80% of all U.S. credit cards in the [...]
Findings show 39 percent of organizations are reliant on automation, 34 percent are reliant on machine learning, 32 percent are highly reliant on AI
Malware sophistication is increasing as adversaries begin to weaponize cloud services and evade detection through encryption, used as a tool to conceal command-and-control activity. To reduce adversaries’ time to operate, security professionals said they will increasingly leverage and spend more on tools that use AI and machine learning, reported in the 11th Cisco® 2018 Annual Cybersecurity Report (ACR).
While encryption is meant to enhance security, the expanded volume of encrypted web traffic (50 percent as of October [...]
India’s hinterland, home to 70% of the nation’s population, is marked by low financial inclusion—a problem that payment banks have set out to remedy.
A large chunk of India’s population lies on the outskirts of the formal economy. Living in far-flung corners of the country, illiteracy and a lack of connectivity are common reasons why consumers in these areas remain unbanked. Moreover, banks in rural areas are few and far in-between, making it difficult for many people to reach them during working hours. The government, however, is making efforts to broaden financial inclusion and has recently introduced several programmes to address these obstacles, including Jan Dhan [...]
Borderless Access, a global Digital MR Solutions Company, brings diverse consumer behaviour, emotions, and micro-moments within easy reach of brands with its new revolutionary product ‘TAPP ‘ This launch is in line with its vision to be the global leader in providing digital market research solutions for understanding consumer experiences and behaviours, in growth and developed markets of the world; driven by advanced Analytics and Technology.
Commenting on the launch of TAPP, Ruchika Gupta, CEO of Borderless Access, said,
“As smartphones, social media and other digital communication platforms usage grows, it offers extensive opportunities to [...]
Kadence International, one of the world’s leading marketing insight agencies, has selected Confirmit Horizons as the technology solution to support its ambitious vision for growth in 2018 and beyond. The solution will drive both the company’s data solutions and insight business areas.
Kadence will use Confirmit Horizons to underpin its two sophisticated value propositions: The People Behind the Data and Insight Worth Sharing. Multi-mode data collection though web, CATI (Computer Assisted Telephone Interviewing) and CAPI (Computer Assisted Personal Interviewing) will streamline Kadence’s processes, while Confirmit Reportal will provide dashboards that make insights more [...]
The release of Nielsen’s latest Consumer Confidence Index figures for Quarter 3, 2017 has been marked by small increases and a relatively stable performance in both Ghana and Nigeria, with the latter climbing one point to 117, while Ghana’s score rose one point to 112.
Looking at the reasons for Ghana’s more positive performance in all aspects of the CCI survey, Nielsen West Africa & Maghreb MD Abhik Gupta comments;
“Consumer confidence in Ghana is highest since the inception of this survey in 2013. Recovery in the oil and gas sector, healthier agricultural production, and favourable monetary policies, have contributed in re-establishing positive sentiment among [...]