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April 24, 2017

DXB retains title of Best Airport in the Middle East at the Business Traveller Awards

Dubai International (DXB) retained the title of the Best Airport in the Middle East at the Business Traveller Middle East Awards 2017 organised in Dubai on Sunday.

“We are very pleased with the award as it validates our constant efforts to enhance customer experience across our airports through innovation and investment in the latest in technology. We delighted passengers in 2016 by offering them world class options for dining, shopping and relaxing at Concourse D – our latest addition to DXB. We continue to pleasantly surprise them with unique initiatives such as the #musicDXB and Hangout@DXB as well as with new unparalleled services such as enabling the use of Emirates [...]

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April 24, 2017

World of Insights is launched

World of Insights, a joint initiative by Insight Middle East and Africa and Insight World, is launched with a mission to provide a gateway to market, industry and consumer knowledge and expertise for those engaged in business in the region and worldwide.

Our readers will benefit from timely and relevant insights that can help make effective business decisions.

 

 
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April 24, 2017

As a prominent feature of the 16th Arab Media Forum, The “Media Walk” breaths creativity

The Organizing Committee of the Arab Media Forum (AMF) revealed that the 16th edition of AMF will feature, for the third consecutive year, the Media Walk, which hosts several activities throughout the two-day event.

Running under the patronage of Vice President and Prime Minister of the UAE and Ruler of Dubai His Highness Sheikh Mohammed bin Rashid Al Maktoum, the AMF promises to deliver diversified and non-traditional content in a creative and dynamic context. Held on 1st and 2nd May at Madinat Jumeirah, the forum is to arrange a series of in-depth discussions around the current state of the Arab Media and its future.

The Organizing committee also revealed that since [...]

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April 23, 2017

The First Online Platform for Influencer Marketing in the GCC is Launched

With the increasing use of influencers to market brands across the region, and an even greater number of influencers entering this new content marketing arena, the newly launched Dubai-based digital firm, Influencers.ae, promises to be an all-encompassing online platform that enables brands and agencies to discover, compare and book relevant influencers for effective digital campaigns across the GCC. Easy to navigate and use, the first ever Arab focused Influencer Marketing Platform (IMP) provides data on over 1,780 of the regions’ most successful influencers who, collectively, have over 640 million followers.

Developed in the UAE with an in-depth understanding of regional [...]

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April 23, 2017

HUMAN – interview with Rakesh Kumar

Insight World is delighted to speak to Rakesh Kumar, CEO – Human.

Rakesh Kumar

Rakesh, please tell us about yourself. Why did you chose to pursue a career in market research? Which aspects of it do you enjoy the most?

It was the power of curiosity and the ability to understand the human points were the big triggers for me to get into the industry. Whilst I always had an interest in advertising and communication, market research happened by default. Soon after my MBA, I was interviewing with Nielsen’s old business (ORG MARG) in India and they offered me a job. I decided to take it up since it was still in the realms of marketing and [...]

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April 20, 2017

Emirates’ New A380 Onboard Lounge to make its ATM debut

Emirates will debut its new A380 Onboard Lounge at the Infinite Possibilities stand in its home-base of Dubai at the 2017 edition of the Arabian Travel Market (ATM).  The region’s leading travel exhibition will run from 24-27 April.

Along with the newly enhanced A380 Onboard Lounge, Emirates will also showcase its Boeing 777 Business Class seat, along with other iconic products such as the First Class Suite, First Class Shower Spa and the latest version of its generously-pitched Economy Class seats. Visitors will also be able to experience the Emirates network through an interactive touch screen route map, and can immerse themselves with Arsenal Football Club training at [...]

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April 19, 2017

Visit of Michael Dell to Dubai to enhance digital collaboration and exchange best practices in Big Data, IoT and AI

HE Saeed Mohammed Al Tayer, MD and CEO of Dubai Electricity and Water Authority (DEWA), has received a delegation from Dell headed by Michael Dell, the company’s founder and CEO. The American company is one of the leading companies in manufacturing and trading personal computers. The visit is one of several visits by international companies and organisations to DEWA.

The meeting was attended by Waleed Salman, Executive Vice President of Strategy & Business Development, and Marwan Bin Haider, Executive Vice President of Innovation and the Future at DEWA.

The visit aimed to enhance mutual cooperation and exchange expertise and international best practices in smart [...]

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April 18, 2017

Using AI to Manage Campaign Content

Written by Greg Ellevsen

Managing campaign content – and deciding where best to use each asset in an overall campaign journey – is key to modern marketing success.

The larger the organization, the more sizable the library of digital assets to be managed.  Keeping track of them all, and optimising their use, becomes a productivity-stifling chore.

Now, Artificial Intelligence is here to help marketers find just the right image or video clip, with the right message for each specific moment in the buyer’s journey.   

IBM’s Watson Content Hub not only organises marketing content, it understands that content.  It analyses video, [...]

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April 17, 2017

Cisco Connect UAE 2017 will Shed Light on How Businesses can Thrive in the Digital Era

Cisco announced today the opening of its flagship IT and thought leadership event, Cisco Connect in the UAE, hosted by Cisco and its key strategic partners from April 17 – 18 at the Atlantis the Palm Hotel, in Dubai. Themed ‘Your Time is Now,’ Cisco Connect UAE 2017 will address the current technology landscape as businesses transition into effective digital enterprises. The event will demonstrate multiple solutions across verticals and showcase how connected cities integrate technology to manage their assets, services, and costs.

Alongside their partners, Cisco will also demonstrate the latest innovations around how digitization is driving monumental change in technology [...]

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April 13, 2017

Autodesk Named a Best Data Management and Infrastructure Category Finalist of the Gartner Data and Analytics Excellence Award

Denodo, the leader in data virtualization software, announced that its customer Autodesk, one of the biggest names in worldwide 3D CAD design, has been named a finalist of the 2017 Gartner Data and Analytics Excellence Award in the Best Data Management and Infrastructure category. Autodesk was recognized as one of two finalists. Gartner looked for submissions with a strong organizational and leadership component, effective use of modern technologies, and most of all, clear business outcomes.

When Autodesk sought to transform its software licensing model, the company knew that its existing business intelligence (BI) infrastructure was not adequate to support the critical [...]

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April 12, 2017

Siemens to set up global logistics headquarters at Expo 2020 Dubai site

Siemens AG, one of the largest manufacturing and electronic companies in the world, will set up its global headquarters for airports, cargo and ports logistics in Dubai.

The company will use the site of Expo 2020 Dubai as the future location for this business after the next World Expo ends in April 2021.

The decision of the German company to locate some of its key businesses in the 4.38-square kilometre Dubai South site will capitalise on the industrial and logistics developments in the emirate.

It is seen as a major vote of confidence for Expo’s legacy strategy, aimed at ensuring its site becomes a blossoming district for businesses, residents and tourists alike [...]

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April 12, 2017

When imitation is not the sincerest form of flattery

By Alastair Paterson, CEO and Co-Founder, Digital Shadows

The huge cost of cybercrime was once again graphically illustrated a few weeks ago by a story on the BBC (http://www.bbc.co.uk/news/technology-39351215) of a hacker who allegedly used phishing techniques and fake websites to steal over $100m from two major U.S. companies.

According to the U.S. Department of Justice, the Lithuanian man allegedly set up a bogus company, which bore the same name as a legitimate Asian-based computer hardware manufacturer, and used the front to syphon off money from two major US companies between 2013 and 2015.

The attacker allegedly registered the bogus company in Latvia and [...]

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April 11, 2017

Emirates NBD Dubai Economy Tracker™ – Dubai’s private sector rounds off strongest quarter since Q1 2015

March data signalled a sharp improvement in business conditions across Dubai’s private sector economy, with output, new orders, and employment and stocks of purchases all expanding at a faster pace than in the preceding month. This was highlighted by a rise in the seasonally adjusted Emirates NBD Dubai Economy Tracker Index – a composite indicator designed to give an accurate overview of operating conditions in the non-oil private sector economy –  to 56.6 in March, up from 56.2 in February. Moreover, the latest reading was indicative of the second-sharpest upturn in business conditions for over two years. As a result, the average for the first quarter (56.7) was the sharpest since [...]

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